![]() If you want some sort of functionality in your site that it doesn’t already have, make sure you check out the available plugins before you waste time and money developing an app that already exists! WordPress plugins (most of them available for free) allow users to transform their sites from run-of-the-mill blogs into powerhouses of content.An active community of users makes it easy for beginners to find help to common problems.You don’t need to know how to code or have an advanced degree to create a beautiful, effective website: All you need to do is pick a theme that works for you and get start playing around with it. The single most important “pro” of WordPress is that it is easy to use.That’s a lot of websites! But is it right for your content marketing needs? For websites that will be simple and for which the user doesn’t have a lot of tech experience, WordPress has some clear advantages. ![]() And it makes sense: As a CMS, WordPress powers nearly 27 percent of the internet. WordPressįor many content marketers, WordPress is the end all be all of content management systems. To help you get started, we’ve provided the pros and cons of some of three of the most popular, most powerful CMS systems out there.įor the purpose of this list, we’ve limited it to the systems you are most likely to be considering as a content marketer today. So now that you have a general idea of some popular platforms, it might be helpful to create a pros and cons list of your favorite platforms. This allows your operations to continually adapt to the latest and best practices currently available. Pro Tip: Considering new platforms are created each year to enhance and grow CMS technology, it’s a great idea to periodically search for the latest updates. This list is by no means exhaustive, as there are dozens of different platforms, however, these are the current high ranking systems that other content creators are using. To help narrow your search, we’ve provided 20 CMS platforms you should consider for your operations. Which is why it can be challenging to determine what platforms are the best, and quite frankly, where to even start with your selection process. When it comes to selecting the best CMS for your website, there are a number of options to choose from. Maximize your Content with our FREE Editorial Calendar Template Or maybe you haven’t started up your website or blog yet and want to know now, before you get started, which one will best fit your needs (so that you don’t need to migrate your site to a new CMS later). Maybe you already have a website built on WordPress, but you’re wondering about switching to Drupal. Though at their most basic every CMS does the same thing-publish content-it can be hard to know which CMS is really right for your needs as a content marketer. Without a CMS, you’d need to hand-code HTML just to publish a blog post, and nobody’s got time for that, especially if you’re responsible for creating 3 or 4 blog posts a week, promoting that content, analyzing its performance, plus everything else that you do. It’s a functionality that every content marketer needs (or else they aren’t able to publish content!). What is a CMS?Ī content management system is, to put it simply, the application that you use to publish content to the web. And whether that content is a blog, a website, or some combination thereof, there’s a good chance that you’re working with a content management system (CMS) to bring it into existence. If you are a content marketer, then by definition you are creating content:Ĭontent creation is an important part of any inbound marketing strategy. comparing/contrasting a few of the most popular CMS.We take a deeper look at these systems by exploring: ![]() There are dozens of CMS platforms to choose from, so which one works best for your organization? The answer depends on your specific needs. A content management system, or CMS, is software used to create and manage digital content.
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